GRAM is a modern luxury eyewear brand where minimalist design meets exceptional engineering. Made entirely in Korea from premium Japanese beta titanium, each frame weighs an astonishingly light three grams—less than a single A4 sheet of paper. This ultra-lightweight construction is not only a feat of material innovation but a commitment to all-day comfort, allowing the frames to feel almost weightless on the face while maintaining a strong, resilient structure built to last.

GRAM’s design philosophy is rooted in quiet sophistication. Every detail is considered, every line intentional. The aesthetic is clean, modern, and refined—stripped of excess but rich in character. The brand’s signature woven titanium hinges, free of screws or welding, offer enhanced flexibility and long-term durability, creating eyewear that moves with you and adapts to the shape and rhythm of daily life.

Sustainability is at the core of GRAM’s process. By optimizing the use of titanium and utilizing an innovative electric current-based coloring technique, GRAM avoids harsh chemical dyes while minimizing material waste—delivering beautiful finishes through a cleaner, more conscious production method.

Led by Kelly Kim—renowned for his work with iconic eyewear houses like Kazuo Kawasaki and 2.5 Eyphorics—GRAM EYEWEAR is the result of decades of expertise and a deep dedication to functional beauty. Honored with both the Red Dot and iF Design Awards, GRAM redefines what luxury eyewear can be: supremely comfortable, visually effortless, and structurally groundbreaking.

Available exclusively through select retailers, GRAM EYEWEAR is for those who seek timeless design, elevated quality, and the kind of understated luxury that speaks volumes without ever needing to shout.

TERRITORY: NORTH AMERICA