We don’t play it safe — and neither do you.
We work with opticals who get it.

Selling meaning, not just materials.
Frames as stories, not stock.

We rep independents with conviction:
Vasuma. Ollie Quinn. AM Eyewear. Gram Eyewear.

Built to last. Made to matter. Hard to ignore.

This isn’t just service — it’s connection.
Our people aren’t customers. They’re crew.

This isn’t commerce. It’s culture.
Made by those who live it, for those who feel it.

This is our ethos.