We don’t play it safe and neither do you.

We work with opticals who get it.
Selling meaning, not just materials.
Frames as stories, not stock.

We rep independents with conviction:
Vasuma. Ollie Quinn. AM Eyewear. Gram Eyewear.
Built to last. Made to matter. Hard to ignore.

This isn't just service, it's connection.
Our people aren’t customers. They’re crew.

This isn’t commerce. It’s culture.
Made by those who live it, for those who feel it.

This is our ethos.